Zenten, a leader in high-quality plumbing and HVAC tools, faced major challenges with their original website, which was non-functional, unreliable, and failing to support their global audience. Frequent downtime and technical issues made it difficult for customers and distributors to access vital product information, ultimately impacting their business operations.

One of the most pressing issues was the broken English translation, which failed to properly communicate their brand, products, and mission to international markets—especially in North America. This created confusion and limited their ability to reach and engage English-speaking customers effectively.

Beyond functionality, the website’s design was outdated and lacked the professional, high-quality aesthetic that Zenten’s brand represents. Navigation was clunky, making it difficult for visitors to find the tools and information they needed, while the poor user experience undermined Zenten’s credibility as an industry leader.

Recognizing these critical flaws, Zenten needed a complete website transformation—one that would not only function properly but also enhance user experience, strengthen their brand presence, and effectively serve both domestic and international customers. With a new, professionally designed, fully functional, and multilingual website, Zenten is now positioned for growth, ensuring their digital presence matches the quality and innovation of their tools.