Fractal Education
Fractal Education is a Texas-based school owner and support organization dedicated to fostering community connections and preserving the unique charm of local schools. By combining the personalized touch of community-driven education with the efficiency of centralized support, Fractal empowers schools to thrive while maintaining their individual identities. With a mission to strengthen Texas communities, Fractal Education works tirelessly to improve educational opportunities and outcomes across the state.
The
Issues
Fractal Education was navigating rapid growth, having acquired three schools when they partnered with us. They faced a significant challenge: creating unique and distinctive brands for each school while maintaining a cohesive and professional identity across their expanding network. With the demand for consistent branding, web design, and development services, they needed a reliable and ongoing partner to handle this massive undertaking. The complexity of their needs called for a team capable of managing multiple projects simultaneously, ensuring each school stood out while aligning with Fractal’s overarching vision of community-centered education. This was a pivotal moment where finding the right partner was critical to their continued success.
Our
Solutions
Web Design, Branding, Database, SEO Services, Graphic Design
Cassie Lackey
Fractal Education
"From the very beginning of our acquisition journey, HG Design+ has been a cornerstone in the growth of our brands—starting with three schools and now supporting us as we scale to nine and beyond. HG's ability to craft consistent yet unique brand strategies for each school has been incredible. The seamless integration of logos, web layouts, and structured designs captures the individuality of our schools while maintaining a cohesive brand identity. What truly stands out is HG's responsiveness and commitment to excellence. Knowing we can rely on HG Design+ for both branding enhancements for our logos and web design has been invaluable. It’s rare to find a partner who not only delivers but exceeds expectations time and time again. We’re grateful for the journey so far and are excited to continue this partnership as we expand our mission to build exceptional educational brands. Thank you for being such a vital part of our success."
The
Impact
We were thrilled to be part of Fractal Education’s major acquisition journey—not just for the initial three schools but ultimately nine, with growth still ongoing! Collaborating closely with their marketing team, we developed a consistent brand strategy tailored to each school, crafting unique brand packages that seamlessly integrated logos, website layouts, and structured designs. We organized class curriculums in a way that highlighted each school’s marketable strengths while ensuring an intuitive and user-friendly experience for their team. The custom dashboard we built empowered Fractal to manage and update their content with ease. We’re excited to continue our partnership with Fractal Education as they expand their mission and reach, building even more exceptional brands together!
