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Cowtown Friends
Cowtown Friends of Fort Worth Animal Care & Control is a 501(c)3 nonprofit organization dedicated to supporting the life-saving efforts of Fort Worth Animal Care & Control (FWACC). Established in 2020 by a group of dedicated volunteers, Cowtown Friends works tirelessly to bridge the gap between the city’s resources and the additional needs of homeless animals in Fort Worth. With a mission to enhance FWACC’s ability to save pets in need, Cowtown Friends raises critical funds to support programs and services that improve the lives of thousands of animals every year.
The
Issues
Cowtown Friends of Fort Worth Animal Care & Control faced several challenges that hindered their ability to maximize their impact. Their branding and web design were outdated and lacked the professionalism needed to resonate with potential donors and supporters. They didn’t have an effective event booking system, making it difficult to manage fundraising events and community engagement. Additionally, they struggled with donation management, lacking a streamlined system to track and process contributions efficiently.
There was also a clear need for an organized email marketing structure and campaign plan, particularly for major fundraising events like North Texas Giving Day. The absence of a blog or news section meant they couldn’t easily share updates, success stories, or critical announcements with their community. In order to stand out as a trusted and professional organization, Cowtown Friends needed a complete rebrand to ensure their website and online presence reflected their important work and mission, helping to foster greater trust and encourage more donations from the community.
Our
Solutions
Web Design, Back Office, Blog Management, Email Marketing
Dana Litt
Cowtown Friends of FWACC
"As part of a board for a small nonprofit, Cowtown Friends, our online presence is vital to our outreach and mission. We are so glad that we found HG Design+ to help us. From the outset, Lauren and Health have showcased an innate ability to not only understand our vision but also to elevate it in ways we hadn't imagined. One of the things I am most grateful for is their responsiveness. In the world of design and online branding, it's easy to feel overlooked, especially as a smaller organization. However, with HG, we never felt this way. Every query, concern, or idea we had was met with prompt and thoughtful feedback, ensuring our project moved forward seamlessly. In helping Cowtown Friends reimagine our online presence, HG Design+ has not only delivered a visually captivating platform but also one that deeply resonates with our community and values. We are consistently told that our website is gorgeous and easy to navigate. Their expertise, vision, and responsiveness to our needs have been instrumental in our digital transformation. We couldn't be more pleased with the results or the process."
The
Impact
Since partnering with Cowtown Friends of Fort Worth Animal Care & Control, we’ve helped them achieve impressive results in increasing donations and community engagement. Through the launch of their new online platform, they’ve seen a significant boost in donation volume, with higher ROI and increased click-through rates from the email campaigns we run. These campaigns have not only led to greater financial support but have also garnered more media attention, amplifying their message and mission.
With our guidance in campaign management, Cowtown Friends has been able to more effectively manage fundraising efforts, especially around key dates like North Texas Giving Day. As a result, Fort Worth Animal Care & Control has experienced greater community support, thanks to improved operations and better outreach strategies. We are proud to continue supporting Cowtown Friends and their mission with our ongoing web management and email marketing services, helping them make a lasting impact on the animals they serve.
