Cody's Friends Rescue
Cody’s Friends Rescue is an all-breed dog rescue committed to saving the lives of homeless, unwanted, neglected, and abused dogs. From Poodles to Pit Bulls, they focus on rescuing dogs in urgent need and finding them loving, forever homes. With over 10,000 dogs rescued, Cody’s Friends Rescue is making a meaningful difference in the lives of animals and their adopters. Beyond rescue and adoption, their mission extends to raising awareness about the importance of spaying and neutering to promote pet health and control overpopulation. They are dedicated to educating the public about the realities of overcrowded shelters and the countless wonderful dogs that are euthanized due to lack of space. Cody’s Friends Rescue works tirelessly to advocate for shelter animals and provide them with a second chance, creating brighter futures for dogs and their new families.
The
Issues
When Cody’s Friends Rescue approached us, they were facing significant challenges in their digital presence and overall identity. Despite being well-known in the community for their impactful work, they lacked a cohesive brand identity, with no consistent logo or branding elements to represent their organization professionally. Their outdated and underutilized website provided little information and was essentially non-functional for their growing needs.
Relying almost exclusively on Facebook for communication, they had no centralized platform to showcase their events, galas, or donation opportunities. As they expanded, the limitations of their current systems became clear. They lacked the tools to communicate effectively with fosters, adopters, and donors, and they had no app or streamlined processes to manage their growing community.
Recognizing they had outgrown their existing setup, Cody’s Friends Rescue sought our consulting services to address these critical gaps. Their goal was to create a professional website, app, and cohesive branding that would reflect their mission, engage their audience, and support their continued growth and success.
Our
Solutions
Web Design, Branding, Booking Management, Event Management, Graphic Design
Partnering with Cody’s was an exciting opportunity to elevate their online presence and create a brand experience that truly reflects the heart of their business. From a sleek website to custom branding and seamless e-commerce integration, we’ve helped them set a solid foundation for continued growth and success!
The
Impact
Working with Cody’s Friends Rescue has been an incredible journey of transformation and growth. Starting with their identity, we developed a clean and compassionate brand that reflects their mission of saving dogs, one life at a time. Using bold and heartfelt colors like purple and hot pink, paired with their slogan, we created a signature look that is both recognizable and deeply emotional. This cohesive branding set the tone for a stunning website redesign, consistent across their newly developed app as well.
The custom app has been a game-changer, fostering direct communication between fosters, adopters, and volunteers in a seamless, community-focused platform—an innovative solution not seen in many foster-based rescues. The website now integrates Petstablished’s adoption API, beautifully showcasing available dogs, while also featuring an integrated e-commerce platform where supporters can purchase branded merchandise.
In addition, we helped Cody’s Friends Rescue streamline their fundraising efforts by introducing an in-house event ticketing system for their Bark & Bling Gala, eliminating the need for third-party platforms like Eventbrite and keeping more funds for their mission. Our email marketing campaigns and graphic design for North Texas Giving Day 2024 helped double their goal, raising over $60,000, and we significantly boosted ticket sales and donor engagement for their gala.
Thanks to these enhancements, Cody’s Friends Rescue has expanded its donor platform, strengthened community connections, and positioned itself as a leader in rescue innovation. Their ability to communicate directly with their community—without relying on third-party systems—is a testament to their forward-thinking approach and our collaborative success. We are proud to continue supporting their mission of saving dogs and changing lives!
